We have all been there; you publish a blog post on any topic such as roof replacement Fredericksburg and expect social shares, page views, and agreeable comments to start rolling in. However, sometimes you get pure silence, and you are not sure what’s going on. The use of social media and content to market a business is not a new concept. This means doing the bare minimum won’t help either. To have your message reach the masses, it takes more than simply publishing content and standing out among your target audience and competitors.
If you want to achieve success in creating content that spreads naturally, here are some tips on how to go about it.
Don’t try something new
There is no need to start afresh or from scratch with a completely new content approach every time you create a blog. You already have content that is getting discovered on its own, so what next is to learn from those efforts. You need to review your analytics to look for the posts that are generating the most views and shares and determine how you can replicate success. Make Google Analytics your friend in identifying key metrics from your blog.
Surprise your following
When it comes to content, there is always a strong connection between virality and emotion. Disgust and anger are not the kind of reactions you would want to be associated with your brand. Any content you write will be able to market itself if it provokes a strong emotional reaction with your audience. After they have consumed your content, they will get the urge to share it with their friends so that they also get the same feeling.
Nail your headlines
One of the best ways to increase the likelihood of someone clicking a link to open your content is through working on your headlines. A great headline is an attention-grabbing one. No matter the subject you are talking about, a great headline will help any piece of content get more opens. Four key things make a great headline. It must be useful in that the blog must be valuable, it must be ultra-specific with users placing a certain expectation on what they will learn from the blog post, it must be unique on why the blog post is compelling, and must express some form of urgency.
Show, don’t tell.
Today, social media platforms have a reward for those who choose the path of visual content. Visuals should be a major element and part of your content strategy. Visuals are proven to increase shares and engagements. It can be unique photos, graphic design, branding visuals, video content, among others. All these visuals will be useful in helping you increase conversions while at the same time offering an engaging and appealing presentation of your content. These days, you don’t need to be a designer to create and share professional-looking visuals.
You need to enable your blog to market your content. The more social media referral traffic that comes to your site, the more new visitors will be interacting with your content.