Do you take a good hard look at what your marketing team does from time to time as I do for the cleaning services Vienna team? If you don’t do that, then you are missing a lot. Have an annual marketing plan will help in setting your marketing on the right footing. You need to view the whole process as having a high-level plan that guides the direction of your team to achieve its goals as well as growth.
Without a marketing plan, things can get very messy. It can be quite challenging to get it right on other business matters such as hiring, outsourcing among others, if you don’t have a marketing plan in place. Depending on the industry you are involved in, there are different marketing plans you can come up with.
To create a marketing plan, there are a couple of things you need to get right, which include the following;
Conduct a situational analysis
Before you can get started with any marketing plan, you need to have a good understanding of your current situation. You must understand your strengths, weaknesses, opportunities as well as threats. Additionally, you need to have a good understanding of the current market. How do you rate and compare with your competitors? This step gives you a good opportunity to perform competitor analysis.
Define your target audience
Once you have developed a better understanding of the market and your company situation. You also need to understand your target audience. If your company has already developed and advanced buyer personas, this step might just need you to refine your buyer personas. In case you don’t have a buyer persona, work on creating one. To do that, you might need to start with market research. Your buyer persona will include demographic information such as age, gender as well as income.
Write smart goals
You can’t go anywhere unless you have a road map. That said, you will not be able to improve your ROI unless you know what your goals are. After you have figured your current situation and know your audience, you can begin the process by defining your smart goals. By smart goals, we mean the goals you set need to be specific, goals that can be measured, attainable, realistic, achievable, and be bound on time. If you have a goal of increasing your social media following, then you must define what specifically you need to do, the steps to take, expected results, and when to expect the results as well.
Once you have set up everything, you will need to analyze your tactics. Once you know your goals, and you have brainstormed several tactics to achieve your goals. When coming up with your tactics, you will need to keep your budget in mind. When setting up your budget, be guided by what you need to achieve. Set an attainable budget, and also gives you the flexibility to achieve what has been set. Be sure to adjust your budget accordingly to ensure you can accommodate any changes that may come along the way.…